You Can’t Change Others — How to Use Influence to Your Advantage

by Carl Dierschow on March 2, 2010

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I can think of a million ways to “fix” other people around me. They’re just all so messed up, aren’t they?

Here’s the brutal truth: That’s not the way the universe works. You don’t get to “fix” them.

After I get over the disappointment from that statement, now what can I do? How do I keep myself from just being a victim of circumstances, a slave to my situation?

Here’s the secret: I have considerable influence over the people in my life.

Maybe that doesn’t sound like a big deal, but it is. What it means is that if I want to make a difference in other peoples’ behavior, I first have to take responsibility for my own. I have to work to influence others, which isn’t a simple process.

Influence isn’t just a nice word for control

Influencing is actually a much different concept than controlling, because it’s based on a cooperation of individuals, leading to a desire to change. With control, desire doesn’t really enter into the picture.

Let’s say that I want to influence you to leave some kind words in the comment section of this blog, something which will let me know whether you’re getting value from this page. I have absolutely no control over whether you do that, and in fact you may have left the page before the end of this sentence.

What I can do, though, is to show you why it might be valuable to you to leave comments. I can’t give you money or guarantee fame. So perhaps I can appeal to your vanity, giving you a place to see your name printed on a website. More powerful than that might be to explain how this creates a conversation where I can respond to what you say as you respond to my words.

Perhaps even more interesting is how a conversation on a blog like this creates a community of people who can all be helping each other to learn about an interesting concept like exerting influence.

Influencing others

You can see the thought process I was using there:

  • Be straightforward about what I’m asking from you
  • Explain or show how that can have value to you
  • Giving you an easy way to say “yes” to the request, to remove obstacles

Let’s say that I’d like to ask my boss for a change in job assignments. I have relatively little power in this situation, but certainly do have influence. So first I can be clear what I’m asking for: “I’d like to talk with you about the possibilities of shifting my job responsibilities.” Then I have some well-articulated ways to show value: “If we can do this, not only will I be more productive in my job, but also I’ll become much more valuable to the organization in the long term.” Finally, I remove obstacles: “I would work with you on creating the set of responsibilities which are most valuable to the group and where I could make the best contributions, and I will work with you to phase this in over a period of 3 months so that the others on the team are impacted the least. I’ll spend extra effort to cross-train people to take over my current job.”

Depending on the situation, this may or may not work. Anything truly valuable in life isn’t a sure thing. But what I’ve done is opened up a conversation with my boss where I’ve demonstrated professionalism, a desire to give benefit to her and the larger organization, and flexibility.

Thinking through the conversation is the first step to having influence.

As a footnote, I’ll mention that I’ve used this exact strategy three times in my career to create jobs which were customized to my own abilities and interests, making a deep difference to the larger organization. But each time, it took between 3 and 9 months to get through the process. It takes considerable focus and determination.

About Carl:
Carl Dierschow is a certified Organizational Leadership Coach and author of the career management guide, Mondays Stink! 23 Secrets to Rediscover Delight and Fulfillment in Your Work. He is a career coach for those going through interesting transitions, and works with leaders who are creating amazing teams. Find out more at www.Dierschow.com and www.PossibilitiesPartnership.com.
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{ 1 comment… read it below or add one }

1 Pam Day March 10, 2010 at 7:26 pm

Well said Carl. I agree with the fact that we first have to be responsible for ourselves, lead by authentic example – so to speak-, and communicate effectively. These need to be in place before our influence on others will be noted and taken seriously.

Thanks for this great reminder!
Pam Day

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